Category Civic Media Literacy

Learn how to build a public relations strategy by defining audiences, objectives, messages, channels, timing, and measures before choosing the tools that support your communication goals.

Learn about media relations: its definition, daily work, and relationship with journalists. See what a media relations specialist does and how the field differs from advertising and public relations.

PSAs can turn a public-interest goal into a clear action. Compare public relations strategies by audience, objective, message, and channel, then build a concise PSA example.

Example press release guidance: study a complete announcement, see how each section works, and reuse the headline, dateline, lead, body, boilerplate, and contact structure.